The dawn of social media has given rise to the illusion of transparency in the fitness industry. Unfortunately… all is not what it seems.
I hate to be the bearer of bad news… but, that ripped dude you’re following on Facebook eats more than just Pop Tarts…
…and that ‘beauty queen’ you follow on Instagram does occasionally venture away from the bathroom mirror where the lighting doesn’t cast shadows quite so eloquently on her physique.
But it’s not always the profile owner whose being illusive… sometimes it’s the viewer who is pulling the wool over their own eyes… as they choose to see what they want to see.
In this article we’ll expose the reality of;
a) How fitness selfies skew the view of a lean and healthy physique.
b) How food porn selfies create a false impression of what it takes to get ripped abs.
c) How important it is to share the emotional experience of getting ripped abs.
I’m all about ‘Keeping it real’… and I pride myself on being completely transparent… So let’s take a look at my social media profiles for a little dose of reality…
